Many businesses confuse financial planning with strategic planning. They are connected - but not interchangeable.
Strategic planning defines:
It answers where and why.
Financial planning answers:
Optimism without financial grounding is not strategy.
Common gaps include:
Harvard Business Review notes that execution gaps cause most strategic failures.
The strongest businesses:
WEchartered bridges this gap by aligning forecasting, compliance, and capital planning with long-term strategy.
Strategy defines ambition. Financial planning ensures survival. Growth demands both.
Let’s align strategy with numbers that actually work if you’re not sure whether your plans are financially realistic.